As a part of its plan to move beyond voice services, Vodafone is focusing on data and m-commerce. Services including loan repayments and money transfer through the mobile platform would see the light of the day during later part of this year, senior company official said.

“All our initiatives are meant to take us beyond voice. Even when Vittorio (Vittorio Colao, CEO of the Vodafone group) came down to India recently, he had disclosed that data and m-commerce would be our focus areas for growth. The key drivers are the facts that we have vast experience on both in other parts of the world. For example, in Africa, where a majority of the population does not have access to banking services, our M-Pesa service is a big success. India has similar demographics. We hope to replicate our success here as well,” said Suresh Kumar R, COO for Vodafone in Tamil Nadu.